Vimeo Now Asks Creators to Label AI-Generated Content

Vimeo has joined the ranks of TikTok, YouTube, and Meta by introducing a system for creators to identify AI-generated content. The video platform announced on Wednesday a new requirement for creators to inform viewers when AI produces realistic content.

It updated its terms of service and community guidelines to ensure that AI-generated, synthetically created, or manipulated videos are not mistaken for authentic representations of people, places, or events. This significant step comes as the distinction between genuine and artificial content becomes increasingly blurred due to advancements in generative AI technology.

Vimeo Include AI demo
Image Credits: Vimeo

The platform doesn’t mandate disclosure for content that is clearly unrealistic, such as animations, videos with obvious special effects, or those using AI for minor production assistance. However, videos that depict celebrities saying or doing things they haven’t actually done or show modified footage of real events or locations must carry an AI content label.

Vimeo has stated that AI content labels will be displayed on videos utilizing the platform’s own AI tools, including a feature that removes extended pauses and interruptions in speech.

Vimeo AI generated content
Image Credits: Vimeo

A unique identifier is now visible at the bottom of videos, signifying that creators have voluntarily acknowledged their use of AI. During the upload or editing process, creators can tick a box to indicate AI-generated content and specify whether AI was employed for audio, visuals, or both elements.

At present, Vimeo relies on creators to self-identify its AI-generated content. However, the company is in the process of developing an automated system that will detect AI use and apply appropriate labels to content.

CEO Philip Moyer wrote in an official blog post, “Our long-term goal is to develop automated labeling systems that can reliably detect AI-generated content, further enhancing transparency and reducing the burden on creators.” 

Moyer, a recent addition to the team since April, has previously addressed Vimeo’s position on AI. In a separate blog entry, he informed users that Vimeo is safeguarding user-created content from AI companies by forbidding the training of generative AI models on videos hosted on their platform. In a similar vein, YouTube’s Neal Mohan has explicitly stated that utilizing videos from their platform to train AI models – including OpenAI’s Sora – violates their terms of service.