5 Ways to Enhance Effective Communication Using a Meeting Application

The meeting application is a platform that allows event participants to communicate with one another. This video conferencing solution also enhances collaboration with team members through conference calls, chat, screen sharing, file transfer, etc. Not only does this help to ensure that participants remain engaged, but it also allows you to track their engagement in real time. It can be invaluable for measuring the success of your event and making necessary adjustments.

By leveraging the power of a meeting application, you can effectively elevate communication and engagement among your event participants. It will not only help to increase productivity, but it can also improve employee morale and strengthen organizational communication.

Organizations are rapidly adopting audio video conferencing to improve their communication. Owl Labs survey results indicate that 60% of respondents had more video meetings in 2020 than in 2019. The following steps help improve communication in an organization: 

5 Steps to Enhance Effective Communication using Meeting Application

In a leadership role, effective workplace communication is critical. The phrase goes, “It’s not what you say, but how you say it.” Effective communication is what distinguishes a good leader from a great one. Effective communication skills are essential for effective leadership.

When you communicate effectively with your team, you can avoid misunderstandings and promote a healthy and pleasant workplace. Working with your team efficiently and openly will allow you to complete tasks swiftly and professionally.

Here are 5 ways of enhancing communication while using meeting applications:

1. Establish a Meeting Purpose

Establish a Meeting Purpose with Video Conferencing Software

Before convening the meeting, the meeting organizer should have a clearly defined goal in mind. What is the goal of your gathering? Do you wish to come up with innovative concepts? Are you disseminating information or compiling reports? Are you attempting to persuade everyone to make a decision? What do you hope to accomplish at the end of the meeting? Knowing this ahead of time makes the meeting worthwhile for the attendees.

The rise of a remote, geographically dispersed workforce is the biggest reason for the increase in meeting applications as one of the most important remote work tools. In 2020, the use of web based video conferencing skyrocketed because of the COVID-19 pandemic and the resulting lockdown.

But remote work was on its way to becoming the new normal before that, as statistics show:

  • 55% of companies allow for remote work
  • Remote work will increase by 77% from 2019-2022

2. Plan and Prepare

plan and prepare audio video conferencing

Before sending out meeting invites, create a detailed agenda outlining the purpose and topics of discussion. Allocate specific times for each issue to keep the meeting on track.

30% of organizations worldwide began using web based video conferencing for the first time due to COVID-19.  (Twilio, 2020)

This timeline will help ensure your meeting runs smoothly and help attendees plan. Participants should come prepared with ideas, notes, and opinions. If the conference’s goal is to solve a problem, participants should brainstorm possible solutions before the gathering.

3. Respect for Time

respect for time audio video conferencing

Web based video conferencing must begin and end on time. This will motivate people to be punctual and ensure that meetings go smoothly. Constant interruptions from employees who arrive late or leave early will eat into your meeting time, preventing you from accomplishing your goals.

Zoom was downloaded in a record-breaking fashion across the world: 14X more in America than its fourth-quarter weekly average in 2019, 55X more in Italy, 22X more in France, and 20X more in the UK. (AppAnnie, 2020)

4. Communication and Feedback

communication and feedback with best web video conferencing

Communication and Feedback are Two-Way Streets: If time permits, allow attendees to engage in the meeting during it. From preparation to follow-up, feedback can be incorporated into every stage of the meeting.

77.2% of business users are looking to support meetings with remote employees, while 75.7% have multiple offices. (Transparency Market Research, 2019)

Attendees may have suggestions for the meeting that the organizers had not considered, so it’s crucial to speak with them before the event. After the meeting, use feedback to keep lines of communication open to ensure action items are accomplished.

5. End with a Result

Every effective meeting must conclude with a result, which is usually a specific action to be taken. Make sure everyone knows who is responsible for what, and set a date for follow-up. A summary of what was accomplished during the meeting, whether in the form of formal meeting minutes or a simple email, can be useful.

20% of meeting room budgetary allocations are now being used for collaborative technologies as businesses further expand support for remote team meetings and other related new work setups. (Future-Resource Consulting, 2018)

By following these steps, we can ensure that meetings are productive and beneficial for everyone, that employees feel a sense of accomplishment after each session, and that communication within the company is enhanced. These rules can be applied to any meeting, from departmental to company-wide quarterly meetings.


With more individuals working remotely, the rise of fast, on-demand communications, globalization, and major technological advancements have radically changed how and where we conduct business.

Building and maintaining quality relationships with partners, suppliers, internal teams, investors, and customers is critical. Meeting application increases productivity saves time, lowers travel costs, and fosters collaboration. The advantage of web based video conferencing is that it allows you to make use of all of these advantages without having to travel for face-to-face communication on a regular basis.

WorkHub Connect creates an environment of collaboration in your business and provides the foundation for supporting the modern digital workforce. Through video conferencing, teams can maintain personal connections regardless of geographical location, resulting in faster decision-making and enhanced global cooperation.

Are you looking for ways to enhance communication and collaboration with a meeting application? WorkHub Connect is the perfect platform to do just that. Book a demo with us today to discover how WorkHub can help you revolutionize your work.